Surveys show over 50% of both primary and secondary pupils in the West, and across the country, live within one mile of their school. But while surveys in schools show most kids want to hop on two wheels, only around 2% do so nationally.

According to one study, if children in England cycled to school as much as Dutch students do, more than two in five would be making their journey by bike - a 22-fold increase from current levels.

It's a particular problem when it comes to secondary schools in the area, according to the cycle charity, with cycling rates dropping off during teenage years, especially for young women.

Mr Norris says he is concerned the majority of kids aged 11 to 16 in Bath and NE Somerset aren't getting the levels of exercise they need to stay healthy, and that encouraging more locals to take short trips, such as those to and from school, on bike is vital to help slash emissions and clean up the region's toxic air.